1801: Entrepreneurial Experimentation: Processes, Logic, and Future Research (18600)

This panel symposium brings together leading scholars to explore the evolving landscape of entrepreneurial experimentation amid digital transformation and global crises. It aims to deepen understanding of the processes, logics, outcomes and future research agenda of entrepreneurial experimentation, focusing on micro, meso, and macro levels. The panel discussions will highlight different experimentation logics—effectual, causal, scientific, and design—each providing unique insights into opportunity design and discovery, and the related theoretical perspectives. The symposium will address challenges and opportunities in implementing these logics in uncertain contexts, contributing to a richer discourse on navigating through uncertainty with informed experimentation strategies. The panel will also foster discussions on different approaches to entrepreneurial experimentation, the distinct logics guiding these approaches, and the challenges and opportunities they present in uncertain contexts. Our panelists will contribute a deeper understanding and broader discourse on the evolving landscape of entrepreneurial experimentation, its implications for business pivots, and the art of navigating through a fog of uncertainty. The panel discussion will be forward-looking and exploratory, and we intend the panel symposium to result in an outline for future research in this important area