872: Defining the Creator Economy for Management Scholarship (14479)

Sunday, August 11, 2024

13:45 – 15:15 CT (GMT-5/UTC-5)

Location: Fairmont: Diplomat Room

Session Number: 872
Symposium (panel)
Orientation: Research
Shareable link: https://cdmcd.co/arKXQD

Organizer(s)

YS

Youjin Jenna Song

Northwestern Kellogg School of Management, United States

Participant(s)

JC

Judith A. Clair

Boston College, United States
JP

Julianna Pillemer

New York U., United States
ES

Esther Sackett

Santa Clara U., United States
RS

Rashi Sonal

The London School of Economics and Political Science, United Kingdom
NT

Njoke Thomas

Boston College, United States

Organizer(s)

YC

Yun Ha Cho

U. of Michigan, United States

Moderator(s)

YS

Youjin Jenna Song

Northwestern Kellogg School of Management, United States
YC

Yun Ha Cho

U. of Michigan, United States

Panelist(s)

LC

Lindsey Cameron

The Wharton School, U. of Pennsylvania, United States
PR

Patrick Reilly

U. of British Columbia, Canada
RK

Rembrand Michael Koning

Harvard Business School, United States
CC

Curtis Kwinyen Chan

Boston College, United States
AC

Angèle Christin

Stanford U.

The creator economy has grown exponentially in its economic, cultural, and social impact during the past decade, but management scholarship has yet to catch up with this significant phenomenon. To facilitate emerging research on the creator economy, this panel symposium brings together scholars from various subfields of management as part of a conversation that seeks to define the most valuable theoretical and practical aspects of this phenomenon. Given the connections of content creators to gig and platform work, entrepreneurship, cultural production, and work and occupations, we have invited four panelists from each of these areas to engage in a conversation with members of the Creator Economy Working Group. Through the moderated discussion and audience dialogue, our hope is that this panel symposium will provide a generative starting point from which we can develop a shared understanding on how to update and develop theory to explain this phenomenon while engaging in a mutually fruitful stream of research that brings the creator economy into the mainstream of management scholarship.