Inviting practitioners in the classroom represents a great opportunity for student learning as they enable to discuss careers, industries and businesses. To take the most of this opportunity, we should ask: (1) Who is be the best practitioner for my group? (2) How to organize the visit? (3) What are the expected takeaways and how to measure them? In Entrepreneurship Education (EE), teaching what entrepreneurs do is a core component of entrepreneurial curricula. Each indirect testimonial or illustration of “what entrepreneurs do”, such as case studies, podcasts, videos, or books must be prepared with the same care than direct testimonials. Moreover, as educators, we play a crucial role in the social representation of what “being or becoming an entrepreneur” means. In each of our courses we mobilize several such direct and indirect illustrations, and each story participates to what students think about being or becoming an entrepreneur. The expected student outcomes might be challenging the theories we teach them by confronting them to the real-life experience of entrepreneurs, developing students’ self-efficacy by introducing role models with similar backgrounds, or creating a connection with the entrepreneurial ecosystem. Usual practitioner testimonials are rather indirect and passive. We introduce in this teaching & learning contribution a framework to better organize these testimonials and show how to transform them into an active learning experience using podcasts as a medium to build a relation between students and entrepreneurs.
This session is part of the Teaching and Learning Conference (TLC@AOM). A separate TLC@AOM registration fee of $120 (USD) is required. Space is limited and registration is on a first-come, first-served basis. The deadline to register is 11 August, unless sold out. Register for TLC@AOM.
