1321: The Role of AI in Multi-Sided Platforms (12118)

Monday, August 12, 2024

09:45 – 11:15 CT (GMT-5/UTC-5)

Location: Sheraton: Bucktown

Session Number: 1321
Symposium (panel)
Orientation: Practice,Theme,Research
Shareable link: https://cdmcd.co/k97EGB

Moderator(s)

TL

Ted Ladd

Hult International Business School, United States

Participant(s)

EA

Elizabeth J. Altman

U. of Massachusetts Lowell, United States
AG

Annabelle Gawer

U. of Surrey, United Kingdom
GG

Grace Gu

U. of Southern California - Marshall School of Business, United States
AH

Andrei Hagiu

Boston U., United States
DT

Daniel Trabucchi

Politecnico di Milano School of Management, Italy
MV

Marshall Van Alstyne

Boston U., United States

Multi-sided platform marketplaces connect at least two groups of customers together, enabling complex value creation and capture systems. They have dominated entire industries over the last decade, attracting billions of users and dollars of capital. The largest of these platforms have plowed their data, labor, and capital investments into artificial intelligence (AI) engines. As yet, these platforms have yet to merge these two ideas together to create new products or marketplaces. When they do, will this reinforce the existing theories on multi-sided platform strategy, or will it require new theories at the intersection of platforms and AI? This Symposium assembles the world’s experts on platforms to describe their predictions for how AI will impact the practice and theory of multi-sided platforms. The session will conclude with a discussion among the panelists and audience for a research agenda to guide future efforts in this evolving field.