1362: How to Align Purpose in Practice? Implications for Corporate Social Responsibility Within MNEs (15730)

Monday, August 12, 2024

11:30 – 13:00 CT (GMT-5/UTC-5)

Location: Hyatt: Columbian

Session Number: 1362
Symposium (panel)
Orientation: Theme,Research
Showcase Symposium
Shareable link: https://cdmcd.co/yKQaDv

Organizer(s)

MK

Marloes Korendijk

Macquarie Business School, Macquarie U., Australia
BM

Bjoern C. Mitzinneck

Groningen U. (RuG), Netherlands

Panelist(s)

JD

Jonathan P. Doh

Villanova U., United States
MK

Matthew Kraatz

U. of Illinois, United States
MB

Marya Besharov

Oxford U., Saïd Business School, United Kingdom
RT

Rui Torres de Oliveira

Queensland U. of Technology, Australia

In this symposium, panelists (and the audience) will discuss how corporate purpose may be thoroughly embedded within MNEs and what the implications of a turn to purpose in MNEs may be for their CSR efforts. In particular, we seek to elucidate whether corporate purpose can indeed aid with implementation of other practices, especially CSR, or whether purpose is subject to the same cross-country tensions and challenges that CSR is facing. To this end the symposium will engage a group of panelists in a formal, moderated and interactive discussion on the role of corporate purpose in CSR implementation within organizations. The panel will synthesize the current status of the field and discuss opportunities to push research forward. Specifically, panelists will share their interpretation of (1) implementation of CSR strategy within MNEs, (2) the role of purpose within organizations (3) the role of purpose in CSR strategy formulation and implementation, and (4) CSR and purpose measurement opportunities.