850: Beyond the Facade: Corporate Greenwashing and Ways to Address It (18427)

Sunday, August 11, 2024

13:15 – 14:45 CT (GMT-5/UTC-5)

Location: Marriott: Lakeview

Session Number: 850
Symposium (panel)
Orientation: Practice,International,Research
Highlight
Shareable link: https://cdmcd.co/LEJmB9

Organizer(s)

SF

Svetlana Flankova

U. of Liverpool, United Kingdom
VM

Valentina Marano

Northeastern U., United States
RA

Ruth V. Aguilera

Northeastern U., United States
PT

Pete Tashman

UMass Lowell, United States

Panelist(s)

II

Ioannis Ioannou

London Business School, United Kingdom
EK

Eun-Hee Kim

Fordham U., United States
TL

Thomas Peyton Lyon

U. of Michigan, United States
AM

A. Wren Montgomery

Ivey Business School, Canada
MZ

Maurizio Zollo

Imperial College Business School, United Kingdom

Organizations worldwide are increasingly pressured to act more responsibly. A key strategy they are using to address these pressures is disclosing their efforts and impacts in the environmental and social arenas. Firms’ efforts to communicate their environmental and social performance and practices have increased in recent years, but so have instances of greenwashing. The United Nations identified greenwashing as a major barrier to achieving a sustainable future because it misleads stakeholders and detracts from genuine, impactful action in this realm. In response to the growing issue of greenwashing, governments and supranational organizations worldwide have started to implement legislation to curb this practice. These regulatory changes pose both challenges and opportunities for companies. Our panel symposium brings together leading scholars on this topic to engage in a dynamic discussion on management theory and practice related to greenwashing and corporate miscommunication issues more broadly. The purpose of this panel symposium is to explore existing research on greenwashing and to stimulate further investigation into this critical global issue.