1575: Storytelling in Entrepreneurship: Looking Beyond Performance Outcomes (13085)

Monday, August 12, 2024

15:00 – 16:30 CT (GMT-5/UTC-5)

Location: Hyatt: Comiskey

Session Number: 1575
Symposium (panel)
Orientation: Theme,Research
Shareable link: https://cdmcd.co/5nWwvd

Panelist(s)

GF

Greg Fisher

Indiana U., United States
CN

Chad Navis

Clemson U., United States
CL

Christi Lockwood

U. of Virginia - McIntire School of Commerce, United States
TI

Trevor Lyle Israelsen

Penn State Smeal College of Business, United States

Discussant(s)

RS

Rohny G. Saylors

Washington State U., United States

Session Chair(s)

JW

Jim Whitbeck

Oregon State U., United States

Organizer(s)

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Jacob Andrew Klopp

Penn State Smeal College of Business, United States
JW

Jim Whitbeck

Oregon State U., United States

Entrepreneurial storytelling refers to the construction of ‘plot-like’ accounts of the events surrounding a venture complete with heroes to invest in, villains to compete against, etc. which serve as an essential vehicle for mobilizing extant entrepreneurial resources to generate wealth or pursue other strategic objectives. However, the existing research on storytelling in entrepreneurship contains significant theoretical “blind spots," largely due to an emphasis on performance outcomes in the literature to date. While these contributions are valuable, there is a opportunity for future research to extend beyond these dimensions, as entrepreneurial storytelling is a dynamic and complex process, involving a multitude of interrelated mechanisms to achieve diverse objectives. The central task of this symposium is twofold: first, to showcase a range of research possibilities that emerge from a comprehensive exploration of entrepreneurial storytelling, and second, to illustrate the possibility of a more diverse understanding of what can be accomplished with entrepreneurship. Put simply, we see an opportunity to tell a new story about entrepreneurial storytelling specifically and entrepreneurship generally.