127: New Perspectives on Experimental Strategy (20852)

Friday, August 9, 2024

12:00 – 14:00 CT (GMT-5/UTC-5)

Location: Sheraton: Michigan A

Session Number: 127
PDW (workshop)
Orientation: Research
Shareable link: https://cdmcd.co/yKQ6Bj

Organizer(s)

OS

Orie Shelef

U. of Utah, David Eccles School of Business, United States
RW

Robert Joseph Wuebker

U. of Utah, United States

Panelist(s)

LB

Lyda S. Bigelow

U. of Utah, United States
AC

Arnaldo Camuffo

Bocconi U., Italy

Presenter(s)

RK

Rebecca Karp

Harvard Business School, United States

Panelist(s)

HP

Hart E. Posen

Dartmouth College, Tuck School of Business, United States
SS

Scott Stern

Massachusetts Institute of Technology, United States

Presenter(s)

JT

Jana Thiel

EDHEC Business School, France

A central finding in the recent work on business experimentation in entrepreneurship and strategy is that experimentation is, fundamentally, a strategic decision. This work has directed attention to several critical choices actors face when crafting an experimental strategy including the design of the experiment, what to do after running the experiment, and the role of stakeholders, theories, the nature of the decision, and the quality of the idea. In this session, we aim to present N leading scholars who are working in this domain, allowing each to share emerging insights from their particular point of view on the topic; conduct a dialogue with the participants as a collective; and field questions from attendees. The purpose of the presentation will be to showcase areas of active research and illuminate opportunities for future work, in particular the elaboration of new theory and how current theory could be further developed through empirical insight. We anticipate that the first part of our panel discussion will be driven primarily through structured questions that encourage dialogue and constructive engagement between the panelists, orchestrated by the organizers. The overarching goal is to use the session to support the development of participant papers and to promote intellectual interchange on the topic of experimental strategy from the most nascent of entrepreneurs to the most established large firms.