363: Creative Minds and Organizations in the Artificial Intelligence Age (14730)

Studies of creative processes often focus on the core activities and competencies of creative individuals. However, within organizational settings, there are instances where actions taken by individuals lack logical coherence, deviating from established goals and strategic targets. Individuals engage in seemingly purposeless and spontaneous activities, such as play, serendipity, experimentation, and design, which can produce new combinations of ideas, activities, or routines that fulfill a need to create. Despite the significance of these unplanned creative works, there exists a notable gap in research when it comes to their relationship with digital technologies. While researchers in management and organizational studies have embraced the discourse on digital technologies and their implications for work and organizational processes, a notable gap in research persists regarding the influence of digital technologies, such as AI, platforms, and big data, on the unplanned creative processes. This interdisciplinary PDW aims to bridge these gaps by exploring the impact of unplanned and purposeless activities, specifically within the domain of digital technologies, including AI and Generative AI. Through an innovative blend of panel presentations and roundtable discussions, complemented by interactive activities and case studies, participants will gain fresh insights into the intersection of creativity and digital technologies, aiming to inspire future research agendas and foster an enduring community of interest in this emerging field.