Skip to main content
AOM 2024 Main banner
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Back
ViewAttendees 91

2024 AOM Annual Meeting

STR

TIM

OMT

688: How is AI Transforming Firms’ Strategic & Operational Environment? From Practice to Theory and Back (12607)

Sunday, August 11, 2024
10:00 – 14:30 CT (GMT-5/UTC-5)
Location: Sheraton: Sheraton Ballroom IV
Session Number: 688
PDW (workshop)
Shareable link: https://cdmcd.co/nR5AWz
This PDW will showcase empirical evidence from high-profile initiatives that bridge the world of practice and business academe, involving thought leaders to help make sense of AI’s implications for management research. The first part will consist of findings from the world of practice. We will review the well-publicized study on consulting productivity from BCG / BHI by participants from Wharton, HBS and MIT, and the ongoing project funded by the UK’s Regional Innovation Fund undertaken by LBS in collaboration with CVC, the UK’s Institute of Directors, and Evolution Ltd, and from McKinsey & Co/MGI research. We then consider ManagementGPT (prototypes of AI Co-thinkers engaging managers in human-machine conversations on complex managerial issues), a project developed by Capgemini Invent’s Management Lab in collaboration with selected academics, and their survey of business school students on their use of Generative AI. Large-scale survey evidence from the US on the technological and organizational context of AI use in production will be presented; ditto for insights from “verticals” such as legal services and consulting. The second part of the PDW will take us from practice to theory, but also to the purpose of business schools in this context. It will involve a discussion of the implication these changes have both for management research and for the value of business schools (in terms of research and professional qualifications) with respected scholars who engage with practice. The final part of the PDW will consist of participants sharing their AI-related research with the senior practitioners and academic participants.