948: Embracing the Benefits and Managing the Challenges of Mixed Methods Research (17205)

Sunday, August 11, 2024

15:00 – 17:00 CT (GMT-5/UTC-5)

Location: Swissotel: Vevey 3

Session Number: 948
PDW (workshop)
Orientation: Theme,Research
Shareable link: https://cdmcd.co/bRpW5d

Organizer(s)

SD

Solomiya Draga

U. of Toronto, Canada

Panelist(s)

NM

Nick A. Mmbaga

Butler U., United States
WJ

Winnie Jiang

INSEAD, Singapore

Organizer(s)

SC

Siyin Chen

U. of Toronto, Rotman School of Management, Canada
LL

Lorenzo Lesana

IESE Business School

Presenter(s)

LC

Laura B. Cardinal

Darla Moore School of Business, U. of South Carolina, United States
SK

Sarah Kaplan

U. of Toronto, Canada

Panelist(s)

ST

Scott F. Turner

U. of South Carolina, United States
MG

Matthew Grimes

Cambridge Judge Business School, United Kingdom
GD

Giada Di Stefano

Bocconi U., Italy
AK

Arvind Karunakaran

Stanford U., United States

In management research, there is a noticeable gap between qualitative and quantitative scholarship. These approaches employ distinct forms of empirical evidence—qualitative research relies on text, verbal, and visual data, while quantitative research involves numeric and experimental data. Additionally, these approaches follow different modes of theorizing, with qualitative methods often being purely inductive and quantitative methods typically being deductive. However, the very distinctions between these methodologies suggest that combining them could yield unique insights that might be unattainable otherwise. The purpose of this Professional Development Workshop (PDW) is to illuminate the process of integrating both methodologies. We bring together accomplished scholars who have effectively utilized mixed methods in their research, and who bring valuable insights concerning the challenges and opportunities associated with blending qualitative and quantitative approaches.

If you have any specific questions about conducting mixed-methods research that you would like us to incorporate into the Q&A with the panelists, please contact Miya Draga in advance of the session (miya.draga@rotman.utoronto.ca).