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ViewAttendees 114

2024 AOM Annual Meeting

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36: Tensions and Trade-offs When Innovating for Sustainability (15144)

Friday, August 9, 2024
08:00 – 09:30 CT (GMT-5/UTC-5)
Location: Marriott: Huron
Session Number: 36
PDW (workshop)
Orientation: International,Theme,Research
Shareable link: https://cdmcd.co/zEya6j
In this PDW we intend to discuss how organizations struggle to address the tensions between economic gains and socio-environmental impact emerging when innovating toward sustainability. Despite widespread pressures for change, indeed, a number of firms are still perpetuating wrongdoing or are not implementing change at the needed scale. While the presence of tensions is no new concept, more research is needed to understand how organizations might tackle tensions and trade-offs emerging when introducing new products, processes, organizational models – i.e., what strategies enable achieving economic and socio-environmental positive outcomes and what instead finally inhibit change or even reinforce wrongdoing. Tracking organizations’ challenges and tensions, however, is far from easy, and this is especially the case if we consider that often firms are embedded in international contexts where power dynamics and different institutional environments might challenge their willingness to balance diverging goals. In this PDW we aim at spurring an interdisciplinary discussion on methods and approaches meant to understand strategies to tackle tensions. In particular, we want to do that by learning from cases of organizations that struggle with tensions every day, or even that have surrendered and chosen greenwashing or wrongdoing. Panelists will open the PDW by discussing different approaches for this purpose – spanning different theoretical background and empirical contexts – which will then fuel group discussions with participants on how to identify and assess tensions and the practices adopted to tackle them.

Participation is open to all. You can find the pre-registration form here: https://forms.gle/h5sEM3Hn8KSwxViB8 Up-front registration will help us ensure organizing the PDW experience at best, however we are open to last minute participants - in case, do write an email to the organizers