955: Strategies to Include Underserved Communities (16470)

Sunday, August 11, 2024

15:00 – 17:30 CT (GMT-5/UTC-5)

Location: Sheraton: Columbus B

Session Number: 955
PDW (workshop)
Orientation: Research
Shareable link: https://cdmcd.co/PndDd9

Organizer(s)

OB

Octavio Barros

Insper Institute of Education and Research, Brazil
SC

Sandro Cabral

Insper Institute of Education and Research, Brazil
SL

Sergio Giovanetti Lazzarini

Western U., Brazil

Panelist(s)

RB

Romain Boulongne

IESE, Spain
AG

Aline Gatignon

The Wharton School, U. of Pennsylvania, United States
MH

Marieke Huysentruyt

HEC Paris, France
JL

Jiao Luo

U. of Minnesota, United States

Management research has increasingly recognized the importance of organizations pursuing value in the public interest and tackling societal grand challenges, such as pervasive global inequalities. More recently, literature has highlighted the imperative for firms to adapt their strategies when engaging with underserved and vulnerable communities. Nevertheless, there is still significant room for understanding how organizations and researchers can be more effective in approaching stakeholders from these regions, as well as comprehending the various challenges and liabilities faced when dealing with such localities. In that sense, the objective of this PDW is to discuss how to overcome research barriers within this field in a way that creates a common language among authors while respecting the multidimensional nature of vulnerability. In the first panel, four prominent researchers in Strategy will present papers showcasing methodologies and theoretical frameworks introduced to investigate various types of underserved needs. Then, in a final group discussion session, PDW attendees will have the opportunity to discuss their ideas centered on underserved communities with other participants and panelists.

No pre-registration required. For additional details about the PDW, feel free to contact the organizers at octavioadb@al.insper.edu.br.