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ViewAttendees 134

2024 AOM Annual Meeting

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445: Harnessing Large Language Models (LLMs) for Management Research (17667)

Saturday, August 10, 2024
15:00 – 18:00 CT (GMT-5/UTC-5)
Location: Sheraton: Chicago Ballroom VIII
Session Number: 445
PDW (workshop)
Orientation: Theme,Research
Shareable link: https://cdmcd.co/bRp9pR
LLMs have captured widespread attention. Despite the hype about their disruptive impact across industries, it is undeniable that these models possess an extraordinary capability to grasp the intricacies of human language and cognition. Consequently, recent explorations tried to elucidate LLM’s interactions with human subjects. However, our PDW’s perspective extends beyond this—we contend that LLMs can serve not only as subjects of examination but also as powerful research tools, substantially benefiting management scholars in two fundamental ways: Amplifying Research Productivity: LLMs can significantly enhance researchers’ productivity in their existing, familiar research endeavors. Unlocking New Insights: LLMs have the potential to unearth novel insights from vast troves of textual data, broadening the horizons of research possibilities. The proposed PDW comprises three segments: 1st Segment: Five speakers will discuss how they harness LLMs for their research pursuits, offering valuable insights into their practical applications. Each speaker will have 16 minutes to discuss 1) why they turned to LLMs—rather than other tools—and how they help them in their research; 2) what the risks and challenges of using LLMs for research are. 2nd Segment: Next, eight scholars who actively use LLMs will lead discussion groups. Each participant will join a group to discuss their manuscript or ideas with other members and the assigned scholar. 3rd Segment: The PDW will conclude with volunteers from each table highlighting the discussed ideas and research opportunities to the audience. The PDW aspires to motivate and help management scholars benefit from LLMs’ opportunities while highlighting their pitfalls.