2024 AOM Annual Meeting

2091: Testing Ideas from Partial Innovation: The Role of TV Pilots in the U.S. Broadcasting Industry (19669)

Author(s)

• DL

  Demetrius Lewis

  U. of California, Riverside, United States
• GN

  Giacomo Negro

  Emory U., United States
• FN

  Francesca Nannetti

  NEOMA Business School, France
• SK

  Sara Kaplan

  Emory U., Goizueta Business School, United States