1915: Global Female Entrepreneurship: Practical Applications of the 5M Framework in Four Diverse Countries (13105)

Presenter(s)

• MM

  Marleth Morales Marenco

  U. of Alabama, Tuscaloosa, United States
• JF

  Jiani Fan

  U. of Alabama, Tuscaloosa, United States
• AS

  Athina Skiadopoulou

  U. of Alabama, Tuscaloosa, United States
• TF

  Tyler Fezzey

  U. of Alabama, United States
• SW

  Shijian Wei

  U. of Alabama, United States

This symposium aims to bridge the gap in applying the 5M framework— comprising Money, Market, Management, Motherhood, and Meso/Macro Environment—to individual cases of female entrepreneurs. Historically, the significant contributions of female entrepreneurs have been underrepresented in the literature despite their crucial role in shaping new business landscapes. This symposium addresses this by exploring the entrepreneurial journeys of four female entrepreneurs from Greece, China, Colombia, and the USA. It will examine how the 5M framework, which extends the traditional "3M" model by adding dimensions of "Motherhood" and "Meso/Macro Environment," can illuminate the factors contributing to the creation and sustainability of female-owned and managed firms. By doing so, the symposium will not only contribute to the existing literature but also open new avenues for understanding and supporting female entrepreneurship globally.

Presentations:

• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1915: Pioneering Reproductive Telehealth: A Spotlight on Gaby Izarra (13105)
  

  Author: Tyler Nicole Abayon Fezzey – U. of Alabama
• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1915: Applying the “gender-aware” framework: the case of the Greek female entrepreneur Angeliki Frangou (13105)
  

  Author: Athina Skiadopoulou – U. of Alabama, Tuscaloosa
• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1915: Leo Espinosa's Rise to Global Culinary Prominence: An Entrepreneurial Case Study Using the 5M Framew (13105)
  

  Author: Marleth Judith Morales Marenco – U. of Alabama, Tuscaloosa
• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1915: Act Strong or Starve: An Analysis of Chinese Female Entrepreneur Huabi Tao Using Gender-Aware Framew (13105)
  

  Author: Jiani Fan – U. of Alabama, Tuscaloosa
• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1915: A Case Study Utilizing the “5M” Framework: A research on Lens Technology founder Qunfei Zhou (13105)
  

  Author: Shijian Wei – U. of Alabama