Skip to main content
Toggle navigation
Login
Search
Home
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Back
9 Views
Favorite
Like
Facebook
Post
Print
2024 AOM Annual Meeting
TIM
OMT
Session: 1553: Shaping the Future: How Novel Fields and Market Categories Evolve
1553: From Symbolic to Consequential: Role Enactment and Brokering in a New Market Category (16081)
Monday, August 12, 2024
13:15 – 14:45
CT (GMT-5/UTC-5)
Location: Sheraton: Colorado
Session Number: 1553
Symposium (presenter)
Author(s)
BL
Brandon H. Lee
Melbourne Business School, Australia