573: The Relational and Informal Side of Platform Strategy (11771)

Organizer(s)

• PF

  Patrick Figge

  U. of Passau, Germany

Presenter(s)

• AK

  Andreas Konig

  U. of Passau, Germany
• TK

  Tobias Kretschmer

  LMU Munich, Germany
• DN

  Devika Narayan

  U. of Bristol
• RN

  Robin Nowak

  U. of Passau
• GR

  Georg Reischauer

  WU Vienna & JKU Linz, Austria
• AS

  Anastasiya Shylina

  U. of Passau, Germany

Organizer(s)

• GR

  Georg Reischauer

  WU Vienna & JKU Linz, Austria

Discussant(s)

• PO

  Pinar Ozcan

  Oxford U., Saïd Business School

Presenter(s)

• MB

  Madeleine Bausch

  U. of Chile
• CB

  Christian Bruck

  WU Vienna U. of Economics and Business, Austria
• GC

  Greetje Corporaal

  Rotterdam School of Management, United Kingdom
• PF

  Patrick Figge

  U. of Passau, Germany
• CH

  Carolin Haeussler

  U. of Passau, Germany
• WH

  Werner Hoffmann

  WU Vienna U. of Economics and Business, Austria

In two- or multi-sided platform ecosystems, the platform owner governs value generation between and for multiple groups of participants, such as users and complementors, and influences whether and how these ecosystems grow. Most prior research examined the impact of formal mechanisms (like application programming interfaces or software development kits) of these platform strategies, paying little attention to relational and informal factors like collaborative governance with the involvement of complementors, differences between platform ownership structures, and the context of industry or country-level differences. Our symposium is devoted to shed light on this new frontier in platform research. By drawing upon multiple methodologies and studying platform markets across countries, we aim to advance our understanding of the relational and informal side of platform strategy.

Presentations:

• 08:00 – 09:30 CT (GMT-5/UTC-5)

  573: Governing the Dynamics of Platforms and Complementors – a Value-Based Approach (11771)
  

  Author: Tobias Kretschmer – LMU Munich
• 08:00 – 09:30 CT (GMT-5/UTC-5)

  573: Power in Digital Platforms: Examining How Dependencies Impact Partner Organizing in Cloud Ecosystems (11771)
  

  Author: Greetje Frankje Corporaal – Rotterdam School of Management

  Author: Devika Narayan – U. of Bristol
• 08:00 – 09:30 CT (GMT-5/UTC-5)

  573: Internationalization of Digital Platforms: A Configurational Approach (11771)
  

  Author: Madeleine Bausch – U. of Chile

  Author: Anastasiya Shylina – U. of Passau

  Author: Andreas Sebastian Konig – U. of Passau
• 08:00 – 09:30 CT (GMT-5/UTC-5)

  573: The Role of Platform Ownership for Governance Mechanisms in Emerging Digital Industrial Platforms (11771)
  

  Author: Robin Nowak – U. of Passau

  Author: Patrick Figge – U. of Passau

  Author: Carolin Haeussler – U. of Passau
• 08:00 – 09:30 CT (GMT-5/UTC-5)

  573: Collaborative Marketplace Governance: How and When Transaction Platforms Give Users a Say (11771)
  

  Author: Christian Bruck – WU Vienna U. of Economics and Business

  Author: Georg Reischauer – WU Vienna & JKU Linz

  Author: Werner Helmut Hoffmann – WU Vienna U. of Economics and Business