This paper qualitatively investigates how organizations across the Anglo and Nordic regions signal flexible work information via their corporate websites. These countries were chosen because they offer varying levels of flexibility enabling cross-cultural and organizational-level analyses. Flexible work practices are a key factor in employees’ decisions in applying for jobs. Employees search corporate websites to explore employment conditions and gain a sense of their personal fit with an organization’s culture, but this information is not always available or easy to find. Our research suggests that organizations purposefully signaling flexible work information are engaging in flexible work branding. We also identify several dimensions that enable or motivate flexible work policies, most notably improvements to culture through diversity and inclusion. We conclude that flexible work branding is an innovative practice and an emerging phenomenon that is improving access to organizational information.