1421: Strategies and Signals in Market Entry: Shaping Success Amid Competition (22439)

Session Moderator(s)

• RV

  Roberto Vassolo

  IAE Business School - Austral U., Argentina, Argentina

Presentations:

• 11:30 – 13:00 CT (GMT-5/UTC-5)

  1421: Competitive Dynamism in Nascent Markets: Trademarks and Superstar Firm Entry in the Metaverse (13721)
  

  Author: Wendy Bradley – Southern Methodist U.

  Author: Julian Kolev – United States Patent and Trademark Office
• 11:30 – 13:00 CT (GMT-5/UTC-5)

  1421: Competing with Theories: How Entrants use Awareness to Capture Rents from Disrupting an Industry (19007)
  

  Author: Timo Ehrig – Solvay Brussels School of Economics and Management
• 11:30 – 13:00 CT (GMT-5/UTC-5)

  1421: Burn the Boats! Market Entry and Firm Boundary Decisions as Signals of Corporate Purpose Credibility (19742)
  

  Author: Adam Clark – Chapman U.

  Author: Steve Kofford – Mississippi State U.
• 11:30 – 13:00 CT (GMT-5/UTC-5)

  1421: The Impact of Recessions on Two-Sided Platforms (20888)
  

  Author: Angel Sevil – U. del Desarrollo

  Author: M. Florencia Gabrielli – -

  Author: Manuel Willington – -

  Author: Roberto Vassolo – IAE Business School - Austral U., Argentina