Nijmegen School of Management, Radboud U. Nijmegen, Netherlands
This study investigates the use of interconnected digital twins (IDTs) in enhancing sustainable decision-making along a product life cycle, with a focus on a case study of CarCo, a major car manufacturer. The research addresses the complex challenges of information overload and increasing sustainability regulations in product development. By integrating IDTs, CarCo aims to improve transparency and efficiency throughout the product lifecycle. Utilizing a longitudinal case study methodology, the research comprises ethnographic observations, interviews with CarCo’s management, and analysis of documentary evidence. Findings indicate that CarCo's use of IDTs aligns with the situation awareness model, effectively addressing perception, comprehension, and projection in sustainable product development. The study suggests modifications to Endsley's Situation Awareness theory, advocating an additional decision-making layer due to the influence of IDTs. This research highlights the strategic role of IDTs in sustainable product development and offers insights into enhancing organizational decision-making processes.
