Vision communication plays a crucial role in leadership, strategy management, communication, and organizational change. However, current research on vision communication is often isolated and lacks integration, resulting in a limited understanding of this topic. In an effort to provide a comprehensive framework, I integrate the existing literature on the types, mechanisms, and moderating factors of vision communication based on 128 papers. In particular, I identify three types of vision communication in current literature: content-free vision (e.g., visionary leadership), vision content (e.g., imaginary language, metaphor), and vision delivery (e.g., emotions, strong vision delivery). Additionally, I integrate four different theoretical perspectives to explain the influences of vision communication: cognition, motivation, identification, and emotion. With these four mechanisms, I then detail four kinds of moderating factors that influence the effects of vision communication. I also discuss the limitations and future directions of vision communication research.
