As creators increasingly make use of AI systems to aid with the production of creative work, it is important to understand whether such works and the creators involved are judged differently for doing so. Across three experimental studies, we found that while no reliable differences were revealed for evaluations of creative work produced by human-AI dyads (vs. human-human dyads), the creators involved were consistently judged more negatively. Creators that collaborate with AI (vs. another human creator) were perceived to invest less effort in their work but only when producing highly creative (vs. uncreative) work (Study 1). In turn, due to lower perceptions of invested effort, these creators were viewed to be less competent and warm and this pattern of findings was replicated when obtaining evaluations from investors (Study 2) and laypeople (Study 3) across a diverse range of creative contexts. Data collection is presently underway to further test our findings in a sample of professional AI developers (Study 4). Finally, as important behavioral consequences of being viewed less competent and warm, we found that creators who collaborate with AI were trusted less and viewed as possessing less leadership potential.
