This study investigates the crucial role of entrepreneurial narratives in navigating the intricate landscape of grand challenges and sustaining stakeholder engagement. Focused on addressing plastic pollution in oceans, our analysis tracks the evolution of the entrepreneur’s narrative following the technical failure of the solution. Initially adopting a possibilistic approach accentuating the desirability of a solution, the narrative transitions to a more probabilistic stance in the second phase. Emphasizing a profound understanding of the problem, this phase seeks technically plausible solutions. The narrative undergoes a transformation from a monomyth featuring an individual hero to an inclusive story where the organization collaborates with the scientific community. While retaining a focus on the desirability of solving the problem, the revised narrative aligns with robust actions, enhancing solution plausibility and organizational credibility. The outcome is sustained and diversified support from a growing community of backers.
