Team innovation has become increasingly critical for organizations and has become of growing interest in organizational behavior literature. The effectiveness of innovation teams hinges on the ability for diverse team members to integrate their knowledge and derive a collective understanding of the creative problem. Knowledge integration is an outcome of both effective team cognition and social processes where both must coevolve for teams to integrate the most knowledge and derive more novel insights on how to implement the idea. In the following paper, we provide a conceptual framework of how the evolution of the team's cognitive and social processes lead to more knowledge integration in innovation teams across time. We consider how the cognitive and social processes are influenced by a team's shared vision and the team subgoals each diverse team member uses to derive implementation strategies for the innovative idea. In doing so, we provide a counterintuitive conceptualization of how knowledge can be integrated effectively by proposing that team members who are more diverse and have developed incongruent subgoals will generate the most novel knowledge that lead to innovative solutions.
