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ViewAttendees 4

2024 AOM Annual Meeting

ENT

Session: 738: Buzz Momentum

738: Understanding Entrepreneurial Buzz Elements Over Time: Toward a Theory of Buzz Momentum (20225)

Sunday, August 11, 2024
11:30 – 13:00 CT (GMT-5/UTC-5)
Location: Hyatt: Burnham
Session Number: 738
Paper Session
Orientation: Research
Shareable link: https://cdmcd.co/AB5xLQ
Designated as a “Best Paper” by ENT
view abridged “best paper” (if available)

Creating excitement, or ‘buzz,’ around a venture’s products, future plans, or trajectory provides a viable means by which entrepreneurs can attract the resources and stakeholder support necessary to grow and scale their ventures. Within this paper, we introduce a buzz framework that unpacks the core elements of entrepreneurial buzz (agent, audience, and anticipated future) and how they interact to generate entrepreneurial buzz. We then leverage our buzz framework to theorize a model of buzz momentum across the stages of a venture’s development to highlight how entrepreneurs can realize buzz at each stage, the effects of realizing buzz, and how buzz can help safeguard against potential legitimacy losses from entrepreneurial hype.

view paper (if available)