Management education (ME) scholarship has begun to recognise the importance of educational innovation, but surprisingly little attention has been paid to the sociomateriality of ME. The sociomaterial approach is important to better explain how and why some material changes have different implications than others. From the sociomaterial approach we can stop bringing lights just over human agencies (professor and students) and finally try to understand the learning environments as arenas fully of other materials agencies too. It is a new look at the ‘inter-actions’ between living actors and the spaces, architecture, technology, and objects/artifacts in the educational environments, as well as the connections and effects within them. Based on case study data from eight Brazilian Universities, we identify two types of educational atmosphere drivers (comfort and surprise) and three types of effects (connective, sensitive and generative) produced from sociomaterial interactions. Our contribution is to explain how these drivers and effects work and to show their implications for improving ME.