Leader’s virtues have a rippling effect on their subordinates. In the present study, we investigate the influence of leader’s virtues on perceptions of identification-based trust, LMX, and on engagement in organizational citizenship behaviors (OCBs). Using data collected from 341 employees across eleven family enterprises in Brazil, our findings demonstrate the employee’s perception of their leader’s virtues influence LMX, with this relationship being mediated by identification-based trust. Moreover, the serial mediation indicates that leader’s virtues, identification-based trust, and LMX directly impact the employee’s engagement in OCBs. We present and discuss these results and their implications for future studies and practice.