1853: Categories and Categorization (22939)

Session Moderator(s)

• KT

  Karl Taeuscher

  U. of Manchester, United Kingdom

Presentations:

• 08:00 – 09:30 CT (GMT-5/UTC-5)

  1853: Friends or Foes: Incumbents’ Parallel Claims and Category Creation in Retail Banking (WITHDRAWN) (12724)
  

  Author: MATILDE Dorothée Catarina GUILHON – ESCP Business School
• 08:00 – 09:30 CT (GMT-5/UTC-5)

  1853: Hybrid Category Positioning: The Positioning of Plant-Based Meat Alternatives (WITHDRAWN) (14693)
  

  Author: Cristian Arlex Trejos Taborda – EMLYON Business School
• 08:00 – 09:30 CT (GMT-5/UTC-5)

  1853: Escaping Conformity Pressures: How Categorical Coherence Drives Category Exits (19824)
  

  Author: Karl Taeuscher – U. of Manchester

  Author: Eric Y.-F. Zhao – U. of Oxford
• 08:00 – 09:30 CT (GMT-5/UTC-5)

  1853: What’s in a Name? Regulatory Labels in the Emergent Category of Cell-Cultivated Meat (21144)
  

  Author: Magdalena Winkler – WU Vienna U. of Economics and Business

  Author: Mia Raynard – U. of British Columbia