1284: Redefining Human Creativity in the AI Era: Human-AI Collaboration, Impact, and Future Direction (11958)

Organizer(s)

• MB

  Markus Baer

  Washington U. in St. Louis, United States

Participant(s)

• PP

  Phanish Puranam

  INSEAD, Singapore
• EM

  Ella Miron-Spektor

  INSEAD, France
• OH

  Oliver Hauser

  U. of Exeter Business School, United Kingdom
• TY

  Tomoko Yokoi

  IMD Business School, ETH Zurich, Switzerland
• DL

  Daniella Laureiro Martinez

  ETH Zürich, Switzerland
• ZK

  Zach Kahn

  Washington U. in St. Louis

Organizer(s)

• FH

  Fang He

  U. of St. Gallen, Switzerland
• NQ

  Nayong Quan

  Washington U. in St. Louis, Olin Business School, United States

Discussant(s)

• PM

  Pier Vittorio Mannucci

  Bocconi U., Italy

Presenter(s)

• FH

  Fang He

  U. of St. Gallen, Switzerland
• AD

  Anil Doshi

  UCL School of Management, United Kingdom
• FM

  Federico Magni

  ETH Zürich, Switzerland
• NQ

  Nayong Quan

  Washington U. in St. Louis, Olin Business School, United States

Participant(s)

• YS

  Yash Shrestha

  U. of Lausanne, Switzerland

The rapid integration of AI into creative domains marks a pivotal era, sparking both excitement and complex challenges. AI is reshaping the landscape of creativity, sometimes surpassing human cognitive capabilities and outputs, challenging the traditional view of human preeminence in creativity. The potential of AI to enhance human creativity is immense, offering unprecedented opportunities for innovation. Yet, a review of extant research shows that a lack of understanding of AI's capabilities, resistance, and increasing reliance on AI may impede realizing its full potential. As AI takes on human cognitive and physical traits, it leads to complex perceptions and dynamics in the workplace. This raises fundamental questions about human identity in the creative domain and the role humans and organizations should play in collaborating with AI on creative tasks. Acknowledging such complexities, this symposium positions humans at the center of organizational creativity and innovation, leveraging AI's potential as a partner and an impetus in creative efforts. It probes the complex interactions between humans and AI in creative settings, integrating theoretical and empirical insights across various levels and task domains. The goal is to foster engaging discussions, providing organizations and individuals fresh perspectives on the collaboration with AI on creative tasks. This dialogue seeks to navigate the challenges and opportunities, shaping a future where human creativity and AI collaborate to drive innovation and advancement.

Presentations:

• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1284: Searching Together: A Theory of Human-AI Co-Creativity (11958)
  

  Author: Fang He – U. of St. Gallen

  Author: Yash Raj Shrestha – U. of Lausanne

  Author: Phanish Puranam – INSEAD

  Author: Ella Miron-Spektor – INSEAD
• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1284: Generative AI Enhances Individual Creativity but Reduces the Collective Diversity of Novel Content (11958)
  

  Author: Anil R. Doshi – UCL School of Management

  Author: Oliver Hauser – U. of Exeter Business School
• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1284: Embodied Cognition in the Age of AI: Reimagining Creative Problem-Solving (11958)
  

  Author: Tomoko Yokoi – IMD Business School, ETH Zurich

  Author: Daniella Laureiro Martinez – ETH Zürich

  Author: Federico Magni – ETH Zürich
• 09:45 – 11:15 CT (GMT-5/UTC-5)

  1284: Preferences for AI Human-Likeness: The Effects of Task Type and Task Interdependence (11958)
  

  Author: Nayong Quan – Washington U. in St. Louis, Olin Business School

  Author: Zach Kahn – Washington U. in St. Louis

  Author: Markus Baer – Washington U. in St. Louis