738: Buzz Momentum (22293)

Sunday, August 11, 2024

11:30 – 13:00 CT (GMT-5/UTC-5)

Location:Hyatt: Burnham

Session Moderator(s)

11:30 – 13:00 CT (GMT-5/UTC-5)

738: The Expectations Game: The Contingent Role of Hype in Resource Mobilization Processes Among AI Firms (15479)
Author: Judy Rady – Virginia Tech
Author: David Matthew Townsend – Virginia Tech
Author: Richard Hunt – Virginia Tech
11:30 – 13:00 CT (GMT-5/UTC-5)

738: What’s the Buzz? Capturing the Role of Localized Innovative Atmosphere (WITHDRAWN) (18520)
Author: Carlo Corradini – Henley Business School, U. of Reading, United Kingdom
Author: Emma Catharina Folmer – Groningen U. (RuG)
Author: Anna Rebmann – King's College London
11:30 – 13:00 CT (GMT-5/UTC-5)

738: Understanding Entrepreneurial Buzz Elements Over Time: Toward a Theory of Buzz Momentum (20225)
Author: Emily Neubert – Neeley School of Business - Texas Christian U.
Author: Clau Sganzerla – Texas Tech U.
Author: Nathan Hayes – U. of North Carlolina, Charlotte
Author: Jared Shaw Allen – Texas Tech U.
Author: Pavas Pandey – Texas Tech U.
11:30 – 13:00 CT (GMT-5/UTC-5)

738: My Signaler is Better than Yours: How Online Influencers Establish Legitimacy of New Ventures (20961)
Author: Kevin D. Heupel – Oklahoma State U.
Author: Matthew W. Rutherford – Oklahoma State U.