2132: Managing Technological Transitions: From Machines to Software and AI in the Auto Industry (15970)

Tuesday, August 13, 2024

11:30 – 13:00 CT (GMT-5/UTC-5)

Location: Sheraton: Bucktown

Session Number: 2132
Symposium (panel)
Orientation: Theme,Research
Shareable link: https://cdmcd.co/jPBzwa

Organizer(s)

FS

Fernando Suarez

Northeastern U., United States
DZ

Diego Zunino

SKEMA Business School - U. Côte d'Azur, France

Participant(s)

FR

Frank T. Rothaermel

Georgia Tech, United States
RK

Rebecca Karp

Harvard Business School, United States
JM

John Paul MacDuffie

U. of Pennsylvania, United States
MC

Mia Chang-Zunino

ESCP Business School, France

This panel symposium brings together prominent and emerging scholars on the topic of technological transitions with a particular focus on how recent developments in artificial intelligence, automation, and digital technologies are transforming existing industries. The symposium takes a deep dive in the technological transitions of the automotive industry. The automotive ecosystem contributes to nearly 5% of the American GDP and is facing two major technological transitions. On the one hand, there is a transition from internal combustion engines to alternative systems such as electric and fuel-cell engines. On the other hand, vehicles increasingly include automation components towards the vision of the self-driving car. These transitions entail strategic and organizational challenges for both incumbents and new entrants. The panelists present complementary perspectives about how to manage these transitions and assess the consequences of different strategies on firm performance.