The advent of Generative AI (GenAI) tools like ChatGPT is revolutionizing not only the business world but also education. This session will disseminate key insights from two pioneering entrepreneurship courses in the US and Europe respectively, where GenAI was fundamentally integrated into the curriculum. The US course had an exploratory approach, leveraging AI as a core tool for augmenting ideation and development (by expanding options and perspectives). Consequently, the European course was set up as an experimental research project, using extensive student learning logs, surveys, and focus groups and to capture GenAI's impact on student entrepreneurs and their learning experience. The courses unveiled profound insights into student engagement with GenAI, revealing its efficacy in fostering innovative thinking, refining venture strategies, and enhancing communication skills. A striking finding was the extensive use of GenAI in creating “personas” for target users and investors, which significantly aided students in preparing for venture capital pitches. However, the findings underscored emotional aspects relating to GenAI adoption, and the necessity of psychological safety within the classroom and startup teams to foster an environment conducive to successful exploration and innovation using GenAI tools. This session will not only share these findings but also feature an interactive workshop that demonstrates the pedagogical approaches employed. Attendees will engage in GenAI-based exercises, simulating the entrepreneurial learning experience. This proposal aligns with the 'Innovating for the Future' theme, highlighting GenAI's potential to transform educational practices and prepare students to navigate the complexities of entrepreneurship and innovation in the digital age.
This session is part of the Teaching and Learning Conference (TLC@AOM). A separate TLC@AOM registration fee of $120 (USD) is required. Space is limited and registration is on a first-come, first-served basis. The deadline to register is 11 August, unless sold out. Register for TLC@AOM.