1074: Revisiting Disruption and Ecosystem Dynamics in a World of GenAI (12675)

The past year has been marked by the dramatic speed adoption and advancement of Generative AI. In the midst of this real-time revolution we have a unique opportunity to use GenAI disruption as an opportunity to explore the power and the limit of existing theories to guide out thinking: How does generative AI fit into our existing theories, as we seek to understand how it may disrupt pre-existing structures? Where does GenAI it stretch or break them – what new contingencies does it reveal? What is required of research programs to be useful to managers, policy members and citizens living through this technological revolution that is unfolding before our very eyes? In the spirit of a theory-building panel symposium, this session will be organized not as a series of presentations but as a series of interesting yet challenging questions posed to the panel, which will draw on their work, and research in the field more broadly. This symposium will hit close to home: our closing discussion will focus on the impact of GenAI for business schools and business academe, considering the implications for the competitive landscape for business schools and their students, including new complements and substitutes, and the modes and requirements of adaptation and response in our own institutions.