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ViewAttendees 200

2024 AOM Annual Meeting

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358: Generative AI: Competitive Landscape and Innovation Strategy (17383)

Saturday, August 10, 2024
12:00 – 14:30 CT (GMT-5/UTC-5)
Location: Sheraton: Chicago Ballroom X
Session Number: 358
PDW (workshop)
Orientation: Theme,Research
Shareable link: https://cdmcd.co/3Rb8pJ
Recent management studies in Artificial Intelligence (AI) have predominantly focused on organizational adoption and implementation of AI, leaving a noticeable gap in understanding how AI firms compete and innovate. This gap becomes even more critical with the emergence of Generative AI (Gen AI) and its profound impact on various industries. The purpose of this PDW is to address this gap by delving into the competitive landscape of Gen AI firms and exploring technology strategies in the era of Gen AI, drawing broader attention to how Gen AI is reshaping the nature of competitive strategy, including its impact on industry attractiveness, competitive advantage and its sources, and the boundaries of the firm. With a panel of leading scholars in AI, technology innovation, and competitive strategies, the PDW seeks to pave a new research direction. The speakers will contribute to three dedicated discussion tracks, introducing their research or sharing theoretical insights to stimulate promising research questions. The session will conclude with roundtable discussions between speakers and attendees, providing attendees with the opportunity to exchange thoughts, receive valuable feedback, and explore novel research ideas.

Participation in this session does not require prior registration or application. However, please note that seating is limited by the room's capacity and will be allocated on a first-come, first-served basis.