804: Behavioral Strategy in Action: Innovation Lessons and Opportunities in China (12561)

Sunday, August 11, 2024

12:30 – 15:30 CT (GMT-5/UTC-5)

Location: Sheraton: Columbus A

Session Number: 804
PDW (workshop)
Orientation: Practice,International,Theme,Research
Shareable link: https://cdmcd.co/vaBgwn

Organizer(s)

CF

Christina Fang

New York U., United States
TY

Tieying Yu

Boston College, United States

Presenter(s)

WC

Weiru Chen

China Europe International Business School (CEIBS), China

Participant(s)

SC

Sean Wuxiong Cao

CBC Group

Presenter(s)

TW

Taiyuan Wang

China Europe International Business School (CEIBS), China
MZ

Minyuan Zhao

Washington U. in St. Louis, Olin Business School, United States

Facilitator(s)

QL

Qi Li

Chinese U. of Hong Kong, China

Behavioral Strategy is concerned with finding profit opportunities. In teaching as well as practice, the implicit assumption is that not all opportunities have been exploited. Rather, there is money left on the table, the only problem is how to spot these arbitrage opportunities. Yet despite the centrality of this question to strategy, little progress has been made both theoretically and empirically. Theoretically, to examine this question we need to combine evidence on how and why arbitrage opportunities can persist in factor and product markets, across the behavior sciences including organization theory. Empirically, new business phenomena have raised many more interesting questions than we can answer as a field, ranging from crypto strategy to mega platforms. One such phenomenon is the rise of Chinese entrepreneurs and strategists who have been innovative despite the lack of institutional resources. In this PDW, we have two primary goals. First, we would like to contribute to the behavioral strategy discourse, by bringing together researchers from the frontlines of Chinese innovations to discuss 1) how real life strategists in China have been able to discover and exploit market opportunities and 2) what general strategy lessons may help inform behavior strategy theory. A second goal is to create an opportunity for junior scholars interested in this line of work to be exposed to current development in this area, to identify ways in which they can improve the quality of their work and shape future directions of research.