Crises are so frequent they are becoming the new normal. Crises have deleterious effects, but they also provide room for innovation thus aligning with this year’s AOM conference theme. When under duress, innovation needs to happen at lightning speed, thus shortening the time lapse between planning and executing to nil. Specific improvisational skills, knowledge, tools, and structures are needed. The present PDW looks at this aspect from the lens of the scholar and the practitioner.