Heart rate (HR) responses have been associated with numerous variables, constructs and factors of central interest to organizational and management research. Key examples include emotions, fatigue, stress, decision-making, sleep quality, as well as more generic outcomes, such as health and well-being. Moreover, recent technological developments have allowed for measuring some aspects of heart-rate fluctuations using wearable devices. However, the design of HR-based experiments and/or field studies, data collection, and data analysis require careful planning, dedicated statistical tools, and cautious interpretation. Building on the successful PDW conducted at the AoM Meeting in 2023, the aim of the present Professional Development Workshop (PDW) is to introduce HR measurements and analyses, with a focus on Heart Rate Variability (HRV)] to the uninitiated management researcher who might wish to know more about and employ this versatile methodology. The PDW will: (i) quickly introduce the physiology of HR and its association with human brain function and behavior; (ii) discuss principles of lab-based HR experiments; (iii) explain the basic principles of analysis and interpretation of actual HR data associated with typical managerial concepts; and, (iv) invite participants (in groups) to discuss their own research questions and designs. This PDW builds on theory, moves to real applications, and ends up with hands-on involvement to motivate participants to use HRV methods in their future research.