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2024 AOM Annual Meeting

TIM

OMT

Session: 1553: Shaping the Future: How Novel Fields and Market Categories Evolve

1553: Legitimating the Non-comparable: Rise of Plant-based Meat and Transmutation of the Meat Category (16081)

Monday, August 12, 2024

13:15 – 14:45 CT (GMT-5/UTC-5)

Location: Sheraton: Colorado

Session Number: 1553
Symposium (presenter)
Shareable link: https://cdmcd.co/d6KZQv

Author(s)