This study investigates the construction of organizational identity under social pressure—the normative, not coercive, association with the state to achieve performance, focusing on VinaX, a pseudonym for a prominent Vietnamese conglomerate. Through a detailed analysis of various ceremonial events and media representations spanning three decades, we illustrate the alignment of VinaX’s identity with that of the Vietnamese government. Drawing on Goffman’s dramaturgical metaphor and Burke’s dramatistic pentad, we dissect the symbolic elements and dramatistic components shaping the organization's identity. Our findings reveal a dynamic interplay of acts, agents, agencies, scenes, and purposes, collectively forging a 'patriotic identity' within VinaX, thereby embedding an institutional value system. This research contributes significantly to the theoretical understanding of organizational identity, offering new insights into how it is perceived and constructed within the socio-political context of a state-influenced corporate environment.