Nonprofit organizations providing social services must innovate to meet the evolving needs and expectations of their beneficiaries, leadership, and society writ large. To accomplish this, organizations must first understand the nature of the needs and expectations of these stakeholders. Using feedback-seeking behavior, internal management, and stakeholder theories this study examines the relationships between diverse feedback sources and organizational innovation, mediated by public and nonprofit value orientations. Our structural equation modeling analysis shows that creating diverse feedback channels that originated from different public values promotes nonprofit innovation. The findings highlight that communication and interaction between diverse stakeholders not only directly impact innovation but also indirectly shape the organization's public value orientation. This underscores the intricate and multifaced nature of nonprofit innovation, along with the dynamics of internal and external stakeholders of nonprofit organizations.