Authenticity is increasingly being recognized as an attribute that is socially constructed by the interaction of the object, the environment, and the observer. In this paper, we examine the socially constructed nature of authenticity in the creative craft industry. The craftsmen and organizations that employ craft methods of production often struggle with the paradox of scaling up while maintaining the perceived authenticity of artisanal products. We explore how they can influence the construction of authenticity to strike a delicate balance between craft, tradition, innovation, and authenticity and resolve the growth-authenticity paradox by providing the most effective authenticity cues. We present multiple dimensions of authenticity in creative crafts and propose a typology of artisanal products based on these dimensions. We also suggest scaling strategies that can help achieve the objective of growth while maintaining the perceived authenticity of artisanal products in the creative craft industry.