Scholars of psychological resilience in entrepreneurship have begun to recognize the importance of depicting resilience, not as a trait or as a store of resources, but as an unfolding response to adversity encountered in entrepreneurial venturing. Yet, even current process-oriented models of entrepreneurial resilience focus on drawing on established resources or building resources for future resilience. Therefore, the entrepreneurship literature still lacks a depiction of what behaviors entrepreneurs can take in the moment to adapt to and overcome challenges. We propose that adopting an episodic, process approach to resilience allows scholars to explore how entrepreneurs enact resilience over time when responding to negative events. In this research, we develop a process model, informed by the literature on coping flexibility, to specify a series of thoughts and actions that entrepreneurs employ to adaptively respond to challenges encountered in the venturing domain.