We use a sequential mixed methods approach to explore the relationship between long-term orientation (LTO), learning capabilities, and digital product innovation in firms with varying degrees of family influence. Although extant research has emphasized the relevance of digital innovation for long-term success, little is known about how firms can draw on LTO as a prevalent dominant logic and learning capabilities to create business value. More specifically, we find empirical evidence for a mediation effect with a positive association between LTO and learning capabilities on the one hand and learning capabilities and digital product innovation on the other. Surprisingly, and in contrast to our hypothesis, we find a negative moderating effect of family influence on the relationship between LTO and learning capabilities. To complement the large-scale statistical analysis and to explain the underlying mechanisms of this counterintuitive empirical result, we build on a qualitative investigation of family-influenced firms. Our qualitative findings suggest that the role of LTO and learning capabilities in the digital economy is more nuanced than previous literature suggests. Specifically, we reveal six impeding mechanisms that are associated with family influence. With these insights, we extend previous knowledge on digital product innovation, family influence, and learning as a crucial dynamic capability.
