The fatal shootings of Alton Sterling and Philando Castile in 2016 that propelled the Black Lives Matter (BLM) movement into the spotlight, characterized as a mega-threat, triggered global protests and heightened media attention. This study examines the impact of mega-threats on the values of employees in social enterprises, those whose professional goals are inherently dedicated to fostering social change. Given that social enterprises are uniquely devoted to achieving both financial sustainability and social impact, it is crucial to explore factors that influence their dual commitments. By measuring employee values on for-profit, hybrid social enterprises through a machine learning technique, we show that, in the aftermath of a mega-threat, employees in social enterprises aligned with its mission exhibit an increased salience of social values over financial values. Additionally, we emphasize an important role of public interests in the mega-threat on influencing this relationship. This research contributes not only by enhancing our understanding of how mega-threats influence employees in social enterprises but also by introducing computational methodologies for assessing the hybridity of employee values within social enterprises.
