Artificial intelligence (AI) has emerged as an important research topic in management, innovation, and entrepreneurship. However, prior research has not examined some possible side effects of AI on the people designed to be directed by AI. To examine how AI in labor-sharing platforms influences entrepreneurial intentions of gig workers, this study takes a temporal perspective and develops a two-stage conceptual model based on the entrainment theory. In the first stage, we discuss how AI can affect temporal culture, temporal structure, and temporal focus of gig workers. In the second stage, these temporal experiences transformed by AI can impact attitude and perceived behavioral control that drive entrepreneurial intentions of gig workers. Theoretical and empirical implications are then discussed.
