Identification can be framed and operationalized across levels of social aggregation. In organizations, this takes the form of identification with one’s work group, unit or division, and overall organization (Van Knippenberg & Van Schie, 2000). While scholars have examined multi-level identification [MLI] and its effects in the workplace (Ashforth et al, 2008; Riketta & Van Dick, 2005), significant questions and gaps remain. In particular, there is a lack of integrative models that combine multiple levels, research has not examined possible cross-level differences in motives for identification, and scholars have made only limited connections with other organization studies concepts. In this paper, we attempt to address these gaps by developing a conceptual framework of multi-level identification within the unique context of iterative (temporary) organizations—specifically the Olympics. We develop a model of MLI wherein the specific local event and the overarching association act as concurrent targets of identification in a two-dimensional space, leading to four types of identification. We propose different motives, referents, mechanisms, and consequences of identification with the four types, and make connections to other organizational concepts and literatures. We discuss the model’s applicability to other types of temporary organizations—and to organizations in general, and we examine the implications of the framework with respect to theory and practice.